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Zouk Mosbeh, Lebanon
Interview with

George Kakhia | graduate 2015

What is your current professional activity? and your involvement in sport?
I have been a sports event executive at Lagardere Sports since 2012. My office works on Asian Football Confederation marketing and sponsorship.

Why did you choose to attend the FIFA/CIES Programme in sport management at NDU?
To enhance my knowledge in the management of sports and enrich my CV so I will be able to develop my career more and more.

What were your expectations before the start of the course? and… were they met?
My expectations were high and they were all met, despite having some problems with the schedule format.

What would you say are the key strengths of the NDU/FIFA/CIES Programme in sport management?
The curriculum is very clear, with the course books and knowledge coming from FIFA, which ensures a high standard of teaching and learning.

What benefits (on a personal and/or professional level) did you gain from attending the course?
It can enhance creativity in my work and help me to develop more ideas, which can be used in the marketing and sports events.

What is your best memory/highlight of the course?
Presenting the final project about sports tourism in Lebanon to the excellent judges with passion and desire.

Would you recommend the NDU/FIFA/CIES Programme in sport management? Why?
I recommend the FIFA/CIES course to all people who love sports in Lebanon and who want to help improve it. As we do not have this type of programme in any university, we should perhaps develop a Master in sports management at NDU.